While minding my own business, working in the library this morning, I overheard two males talking about some girl's Facebook status. "Dude, she even likes it on the floor depending on her mood. That's AWESOME". At this point I tuned out of their conversation, but quickly pulled up my own Facebook page. I had remembered that last week one of my friends in Greece had a status similar to this over the weekend, but I just chalked it up to being a TV show clip that I was unaware of. So I proceeded to do some research. I pulled up the status updates feature of Facebook to find her update, but quickly discovered that lots of people had some rendition of this "I like it on..." quote. Here are some of the examples that my friends have used:
"I like it where you like it"
"I like it on the backseat, until I remember to bring it into the house. Then it is all about the counter"
"i like it hanging from my bed post"
"I like it on the washing machine, when I first walk in"
Intriguing, eh? Well for those of you who are unaware as I was, the "I like it..." is this year's Breast Cancer Awareness campaign. Remember last year on Facebook when females simply had a color as their status, indicating what color bra they liked most, or were wearing that day? Well, this campaign is something like that. Except, I am struggling to find out how the "I like it..." relates to Breast Cancer Awareness, when the "it" refers to a purse. But hey, apparently the campaign is spreading quickly, and I'm not one to knock the Awareness campaign, so I'll continue talking about the spread of the campaign across Facebook.
What I found most interesting in my status search, was location. Out of my friends, the first one to have this posting was one of my friends from Greece, but shortly followed by friends in Turkey, Spain, Bulgaria, Kenya, Dominican Rep., and Argentina. It wasn't until Sunday that any of my friends from America jumped on this recent fad. This surprised me. How does something so viral spread and initially skip America? I would have attributed it to time zones, but looking at the geographic location of my friends, that theory failed quickly. I also consider Breast Cancer Awareness, and most things racy, a fairly hot topic for females in America, so I doubt that it would be through lack of interest. So what gives? How was America skipped in the first 24 hours of this campaign? Or is it that my friends just hadn't jumped on board yet? Also, how is it that the females all know about this, while the guys leave ??? comments on their statuses?