Saturday, December 4, 2010

Archaology takes a stab

Sir, we've found a eminent of what appears to be "global society", composed of a little integration, imperialistic sentiment, and a whole lot of optimism.-myself.

In Armand Mattelart's "An Archaology of the global era": constructing belief," the world of sarcasm against political rhetoric seems to have a home. Mattelart sees globalization as nothing more than a new label for the concepts of capitalism and unity of the world. Claiming instead that those burying ideas of the past are simply building up oil deposits from which the rise of technology focused claims gain their fuel. These "grave-diggers", as Mattelart labels them have forgotten the claims and statements of the past that echo their own, concepts such as: the "global village" (1962) and Worldism (early 1900s) but instead follow Henry Ford's statement "History is bunk".

Mattelart takes his archaeology sarcasm a step further to reveal the corruption through incorporation of basic American principles into corporate mottos. Take the concept of "freedom of speech" and "freedom" in general, in Mattelart's rhetoric they become "freedom of commercial-speech" and "freedom of trade" becoming synonymous with corporate interests. He notes that freedom has become the beacon of capitalism, glowing for all to see, whether they wish to follow its route home or extinguish it all together.

Further, Mattelart picks apart globalization's bones with a finer brush then most noting its well put intentions that have worsened things for not just those that are buying into the ideology but those that sell it. The main focus is the creation of the growing digitial divide, the benefits and downfalls of protest as it becomes more complex and perhaps even more difficult. Lastly, he notes the methods by which corporation and capitalistc mechanisms ignore the methods of human exploitation who are the mechanisms that mobilize consumption and technological output.

So before we host globalization and the "global society" we claim to live in, on to a new podium or alter for worship, lets not forget what is below the surface fueling this radiating ideology. The long forgotten claims and ideologies that were pumped into society and then buried or discarded not so long ago as ancient history, with the rise of this "alternate" and newly trans-formative claim. Long live the past, as it may be our future.

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